The best way to learn about a college is to visit, attend an information session, and take an official tour. Distance, cost, and circumstances often keep families from traveling, so students are encouraged to visit the college website, take a virtual tour, and contact the college admissions office requesting informational material. The college’s marketing program kicks into gear, and soon mostly polished promotional material fills the email and the mailbox.

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College Data on Value 

A Few Colleges Offer It Up

Colleges and universities have largely balked at calls to provide a quantitative measure of the value of their education. The Wall Street Journal reports that colleges have the data, but they aren’t sure how it will be perceived.

But Kalamazoo College is now using test results as a selling point. They tested their 2005 freshman class “to measure their problem solving, reasoning and critical thinking.” When tested again as seniors, they had improved by an amount “at or above the 95th percentile in each category.”

WSJ reports that Kalamazoo College, along with St. Olaf College, and Sarah Lawrence College, are “. . . betting that a whiff of fresh air will give them a competitive advantage—and woo back parents and employers whose faith in the value of a college degree has been rattled.” A perusal of these college websites confirms their approach.

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It might sound pretty high-reaching, but you know it’s the truth. Successful people don’t just go through the motions for temporary glory; they focus on building a strong foundation. It is the most intelligent approach, and it is the right thing to do.

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